Prof. K. K. Krishnan
800+ BIMTECH students, all of whom are hostellers, have recently won a holy jihad against wanton waste at the dining table. A big hurrah for the young Turks!
The battle statistics are startling:
· The wastage of food that on an average was around 125 Kg came down to average of 27 Kg after the campaign concluded.
- About 50 faculty and staff participated in the campaign.
- There was active participation from various clubs and conduits like Pallette, Majlis, UFE, Ranganathan Society, QCB, Food, Discipline and Cultural Conduit.. Approximately 250 students joined as volunteers or were involved in different activities organized during the week.
- The activities involved Poster Making Competition, Quiz Two minutes etc.
The multipronged campaign against the demon waste was launched through a sustained campaign in the campus, imaginatively titled WAR ON WANT (WOW) led by BIMTECH’s Marketing Professor Dr. Anuj Sharma, who is also a hostel warden. The campaign lasted for a week. It used all the tools of integrated marketing communication successfully.
Obviously the real heros of the campaign were the dedicated faculty team of Dr. Anuj Sharma enthusiastically supported by student volunteers.
Dr. Anuj Sharma is targeting to get 30 minutes a week per faculty for follow up battle on WoW and he’s hopeful of succeeding in it. Confidence borne out of success!
Moral of the story: IF THERE’S A WILL, THERE’S A WAY – EVEN WITH GENY!